A few days ago, Gartner released the 2023 Hype Cycle for emerging technologies, and alas, there’s nothing new in there. It looks like the report is going through its own Trough of Disillusionment.
“Just a friendly reminder that the Gartner Hype Cycle is a complete waste of time,” said marketing expert Tom Goodwin, elaborating that the hype cycle is an ineffective and misleading representation of technology adoption.
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