Racing on-edge

Smartphones are not as sexy as they used to be. There’s a massive drop in the sale of mobile phones globally, with shipments declining by 12% to 1.2 billion units in 2022, the lowest since 2013. A growing number of consumers are not opting for device upgrades, primarily because they see minimal distinctions between the current and the earlier models, which already boast advanced cameras and processors.

Besides, in an emerging trend, people are switching back to feature phones to keep themselves away from distractions. While smartphone companies are fighting against all odds, there’s a need for real innovation to win back the user. And the solution is hidden in AI chips.

Early this month, Samsung announced Gauss, a generative AI tool, with three models: Samsung Gauss Language, Samsung Gauss Code, and Samsung Gauss Image, which the company plans to use in smartphones with the aim to disrupt the industry.