Ketchup!🥫🍅🥫🍅🧴

Google recently ended its multi-million dollar contract with Appen. This decision seems influenced by a mix of Appen's internal challenges and a shift in the industry towards more advanced, automated AI services, ironically mirroring the ‘Ketchup’ scene from Pulp Fiction, aptly depicting its current struggle to keep up with the rapid pace of AI advancements.

Appen experienced a significant leadership change with the departure of its long-time CEO Mark Brayan. The transition to new CEO Armughan Ahmad led to a series of executive exits, impacting the company's direction and stability. Appen saw a 13% revenue decline in 2022 and faced difficulties adapting to the evolving generative AI landscape, owing to "challenging external operating and macro conditions".