Are LLMs Making Search Any Better?

Not really, according to many experts in the field. The problem that several people point out is that LLM search is a conversational search with just a reference to some blue links. “Conversational search actually relies on results from search engines in the first place. It will augment, but NOT REPLACE old search engines. RAG is a lot of R and a bit of G,” said Yangqing Jia, founder of Lepton.AI. 

The problems of LLMs hallucinating, which lead to misinformation, are well-known. Linking them to the web can provide real-time information from credible sources. But, this approach takes away from the main reason that LLMs were built for.